Video games giant extends partnership with fitness firm

A video games giant has extended its partnership with a corporate fitness and wellbeing provider, which is part of Totally.

As part of an expanded deal, Energy Fitness Professionals has refurbished and relaunched its offering to UK-based staff at Electronic Arts.

It means 2,000 EA UK employees are now able to access cutting-edge gym equipment and facilities for free as part of their employee benefits package.

The refurbishment of the existing facilities at EA’s UK office, in Guildford, Surrey, now rebranded “Energise”, included a top-to-toe redesign of the environment, the introduction of new equipment to meet the needs of members and the launch of a new digital service.

The digital platform enables employees to view live gym information, communicate through an exclusive digital chat forum, make bookings, follow online workouts and programmes, and participate in live-streamed exercise classes such as yoga and Pilates.

Rob Radford, chief operating officer at Energy Fitness Professionals, said: “We are delighted to announce the refurbishment, rebranding and relaunch of our wellbeing service for EA in the UK.

“EA Games is a pioneer and global leader in digital interactive entertainment that values its employees’ wellbeing and creates amazing workspaces for its staff to be innovative and creative.

“Our challenge was to create a gym environment that reflected EA’s values and met the needs of the client, while delivering a premium health and fitness experience for the members that will enable them to thrive in the workplace and focus on their health and wellbeing.

“We have received outstanding feedback from EA employees who are making use of their new facilities and equipment.”

In addition to the work being carried out for EA UK in Guildford, Energy Fitness Professionals has also been awarded the on-site gym contract for Codemasters, a subsidiary of EA, based in Warwickshire.