Themed attraction designer teams up with Aardman

International themed attraction designer Katapult has teamed up with award-winning animation studio Aardman to launch a new themed attraction concept featuring the studio’s much-loved characters.

The World of Aardman is a hands-on, fun visitor attraction concept that aims to empower creative talent in every guest.

Designed to be suitable for pre-existing retail mall units and indoor destinations, the concept will be showcased at IAAPA Expo Asia, which starts today and runs until Friday.

Taking place at Marina Bay Sands, in Singapore, the annual conference and trade show of the International Association of Amusement Parks and Attractions attracts thousands of amusement park and attractions industry buyers from more than 50 countries.

Ngaio Harding-Hill, head of attractions and live experiences at Aardman, said: “We’re delighted to bring to market a truly unique and authentic Aardman experience, alongside Katapult.

“From Shaun the Sheep to Wallace and Gromit, our characters are globally recognised and beloved.

“The opportunity to bring our fans closer to their favourite IPs is what we want to achieve with this visitor attraction.”

Katapult designs themed attractions and experiences for customers across the globe.

Its work is enjoyed by 50 million visitors, at 81 attractions, in 18 different countries, every year.

Among the Katapult team who will be attending IAAPA Expo Asia, is co-founder and chief executive Dawn Foote.

She said: “It’s been a pleasure to both collaborate and create this exciting project with Aardman.

“We both share the ambition to inspire people through creativity and Ngaio and myself welcome conversations with interested parties during IAAPA Expo Asia.”