Sportswear firm says thanks a million to marketing agency

The founder of sportswear firm HUUB has paid tribute to Alphageek Digital for helping drive a record-breaking £1 million of Google Ads revenue for the firm this year.

Dean Jackson has paid tribute to the team at the digital marketing company for creating the campaign, which led to £1 million of direct-to-consumer sales for the firm, following a spend of £75,500, giving a 1,200% return on its investment.

HUUB is a world leader in wetsuits and triathlon and cycle clothing – and Dean, who owns HUUB, said he was delighted with the results of the campaign.

He said: “This year has been massive for HUUB, and I have to credit the team at Alphageek for their brilliant results, particularly against the current economic backdrop where luxury and lifestyle items are not a priority for anyone.

“Not only has Alphageek’s Google Ad campaign led to record revenue, but we are also having our best November on record and we’re expecting our Black Friday sales to be record breaking too.

“It’s thanks to their expertise and support, but also because we are all able to sit down around a table together.

“They are reactive and flexible, and they have become an extensive of the HUUB family.”

HUUB is one of a number of national and international clients for Alphageek which also works with Casio, G-Shock, Project D and Do Not Age.

Google Ads is just one service offered by the company, which also specialises in social media advertising, web design and development, content creation and brand amplification services.

Wayne Cross, who is head of commercial and strategy for the agency and the mastermind behind HUUB’s Google Ads strategy, said: “I have been working with HUUB for three years and have a fantastic understanding of their brand, which makes me an extension of their marketing team and part of the company.

“It’s because I’ve been able to build a brilliant relationship with them that we’ve secured these results.

“I understand the industry, know their products and I’ve been able to use this knowledge to optimise and refine their ad performance and relevancy to ensure they maximise every penny spent on Google Ads to ensure they get an excellent return on their investment.”