PwC announces appointment of new regional leader

PwC has announced the appointment of new regional leader, who will oversee its operations across the Midlands.

David Morris, a partner at the firm, will oversee PwC’s Birmingham, East Midlands and Milton Keynes practices.

He succeeds Matthew Hammond, who is taking on new roles after a decade as a regional leader.

With over 20 years with the firm, David brings a wealth of experience, most recently having led PwC’s health services sector for more than four years, including through the Covid-19 pandemic, where the firm provided critical support to the sector at its most challenged period.

During his time with PwC, David has led the support for some of the most-high-profile change programmes in the public sector, advising boards, regulators and central government, as well as being on the board of a number of large teaching hospitals.

He said: “It’s a privilege to take on the role as Midlands leader. Having been born and raised in the Midlands, with a career journey that has taken me around the globe, it’s a full circle moment to be stepping into this role to help shape the future of the Midlands firm.

“The region has so much to offer, from being quite literally a place of 1,000 trades to the incredible talent and quality educational institutions we have on our doorstep.

“Having joined the firm in 2004 as a senior associate, I’ve seen first-hand the career journey that PwC can offer and it’s a priority of mine to champion, nurture and develop the next generation.”

During Matthew’s tenure as regional leader, PwC’s Midlands practice has almost doubled in size, with investment in over 1,000 new roles and 44 new partners over the last eight years.

He said: “It’s been an honour to lead the Midlands firm for the last eight years, during which we have delivered record growth through investments in our people and partners, to serve the whole of the Midlands market.

“Congratulations to David on this appointment. This is a critical period for the region’s economy, and we have the strongest pipeline to deliver against as our clients seek increasing collaboration to meet their growth aspirations.

“I am confident that the breadth of industries across the region and the cross-sector insights and experiences this creates will enable Midlands businesses to capitalise on new and emerging technologies to feed the next stage of growth.”