Purpose Media helps make things clear online

Purpose Media has created a website for fellow Derbyshire firm Kappture, which supplies hospitality technology to some of the UK’s most iconic venues.

The firm’s electronic point-of-sale and mobile payment software solutions are used by millions of people at hospitality outlets each year in stadiums, concert halls, universities and large companies each year.

Its products enable operators to receive orders and take payments via innovations such as mobile apps, EPOS terminals and touchscreens and among the venues using its technology are Celtic Park, home of Celtic FC in Glasgow, Croke Park in Dublin, the OVO Arena in Wembley and the AO Arena in Manchester.

Kappture had worked with Purpose before, but this time approached the company to overhaul its online presence.

The original site made much use of explaining the technology but Purpose identified a need to dig deeper to explore how the software and innovations worked to solve Kappture’s customers’ ultimate objective – to maximise revenue and to cut the time their customers spend queuing for food and drink.

The technology also helps operators by using individual users’ data to personalise their experience and also uses existing data to enable operators to forecast cash flow and staffing requirements for their next event, helping them to reduce waiting times and increase revenue.

Matt Bonser, account director at Purpose Media, said: “We’d been through a brand profiling exercise with Kappture before and we knew the business inside and out, so when it came to building their new website, we knew the direction we wanted to go in.

“Their solutions make a huge difference in helping operators increase people’s spend and reduce queuing times and we brought that to the fore through the copy and the imagery, in line with the brand guidelines.

John Murphy, digital marketing manager at Kappture, said: “Purpose Media understood us and our target audience perfectly and the site has made it clear how our products help hospitality operators, backed up by the technical information if they require it.”