PR firm backs food charity’s festive campaign

PR and communications specialist Nielsen McAllister has announced a series of plans to support Derby Food 4 Thought Alliance as the charity launches its Christmas campaign for those facing food insecurity.

The firm has become the latest sponsor of the charity’s 100 Club, pledging £100 for each of the next 12 months, which will help feed 20 children for three days a month – equating to 240 children a year.

The team selected DF4TA as Nielsen McAllister’s charity partner for the year and has already seen two members of staff use their employee ‘charity days’ to provide hands-on assistance.

The agency is also joining DF4TA’s reverse advent calendar campaign this December, with staff donating an item of food a day to provide goods that will be distributed to people in need across the city.

Simon Wildash, managing director at Nielsen McAllister, said: “Sadly, there are too many families and children in the city who are facing food insecurity and so we are proud to be able to support the Derby Food 4 Thought Alliance as they seek to help those in need.

“We hope that through providing practical support alongside joining the 100 Club we will be able to help DF4TA in the run up to Christmas and beyond.”

For more information about the charity visit http://www.derbyfood4thoughtalliance.org.uk.