New name announced for Derby’s performance venue

In a multi-year deal, Vaillant Live has been unveiled as the new name for Derby’s new flagship Becketwell venue, opening this Spring.

Vaillant Live is Derby’s new home of entertainment and events, a state-of-the-art multi-use venue owned by Derby City Council and operated by Legends and ASM Global, the world’s preeminent premium live events company.

The new name comes as local heating manufacturer, Vaillant becomes the sole sponsor of the brand new venue.

Marcus Sheehan, general manager at Vaillant Live said, “As we prepare to open the new venue, we are delighted to forge this partnership with Vaillant – a local business built on outstanding quality and longevity. This resonates with us as a venue, and we’re very much looking forward to working with the Vaillant team as we bring the very best in live entertainment to the heart of Derby.”

Henrik Hansen, managing director at Vaillant Group UK and Ireland, said, “We are proud to partner with Legends and ASM Global to bring this incredible venue into the heart of Derby. As a large employer and a manufacturer with a long-standing heritage in the region, supporting the local area and its regeneration is important to us.”

As part of the regeneration of the Becketwell area in Derby city centre, the venue will become a cornerstone of Derby’s ambitious plans for the future.

A dynamic 3,500 capacity destination for concerts, family events, sports and conferencing, Vaillant Live will bring a world-class, purpose-built entertainment venue back to Derby.

The five-year sponsorship of the Derby venue will support Vaillant in its mission to proudly support the local community, whilst being the leading heating systems manufacturer in the UK.

Having been located in Belper since 1964, this year will see the heating provider further expanding its manufacturing facilities, continuing its investment in Derby and the surrounding areas.

With the UK’s focus on net zero and reducing carbon emissions, Vaillant manufactures boilers and heat pumps, providing highly efficient heating solutions for homes around the UK encouraging homeowners to take a more sustainable route to heating their homes.

Having recently opened its new multi-million pound manufacturing plant for heat pump cylinders on Indurent Park Derby, Henrik Hansen said: ”We look to create heating systems that make people’s homes warm and cosy through our heat pump and boiler technologies and keep our customers at the forefront of our decisions. This new venue will look to reach our customers in different ways outside of their home through entertainment so that they can create warm memories with their friends and families.”

This new opportunity with Legends and ASM Global will see Vaillant’s Hare as seen on TV, take pride of place throughout the new venue, providing new opportunities for the local community to engage with the manufacturer and learn more about their heating system.

The partnership will be formally unveiled with the installation of Vaillant Live signage with the first events at the newly-named venue to take place from April.

Derbion has also announced a deal with Vaillant Live, becoming the recommended parking provider for the venue. Visitors will be able to take advantage of Derbion’s 2,700 parking spaces just a short walk away in Derby city centre.

For more details on Vaillant Live’s programme, click here.