More rail customers embracing digital

The number of customers using digital tickets on East Midlands Railway services has hit a record high, with the latest figures showing an uptake of nearly 80%.

The figures, which cover the period from Sunday 5 January to Saturday, 1 February, show that 79.90% of all tickets bought were digital, with customers opting for the convenience of purchasing tickets on their own devices.

According to Simon Pready, commercial director at East Midlands Railway, digital train tickets offer several benefits compared to traditional paper tickets.

He said: “With nearly 80% of tickets now purchased digitally, it’s clear that customers value the ease and flexibility that digital ticketing provides.

“Whether it’s avoiding queues, reducing paper waste, or having instant access to tickets on their phone, digital options are transforming the way people travel.

“Of course, for those who prefer a traditional paper ticket, that option remains available at our staffed stations.”