Marketing firm’s shake-up aims to double growth

Marketing agency Balls2 Marketing has announced a major restructure designed to catapult its growth.

The shake-up at the glazing and construction industry marketing specialist includes promotions, new divisional appointments and the restructure of its senior leadership team to help it achieve a target of doubling turnover and its workforce in three years.

The changes see founders Andy and Sarah Ball moving into the roles of joint managing director.

Lauren Doyle, who has risen through the ranks at the agency over the past eight years, is promoted to client strategy director, delivering client service excellence and team delivery.

She will work in partnership with the newest appointment to the senior leadership team, chartered PR practitioner Katie Bregazzi, who joins as operations director.

Katie will focus on leadership, company culture, training and building an infrastructure to shape and drive forward the agency into its next phase of growth.

Sarah said: “Working with the newly formed leadership team, collectively we will be focused on leading the business from strength to strength based on two key factors: innovation and culture.

“This is a hugely exciting time for our agency, and we’re already reaping the rewards of the talent and changes we’ve recently made and are on track to achieve the ambitious commercial targets we set for this year.”

Balls2 Marketing has also made a six-figure investment into its office and team, including further promotions and hires.

Harry Morgan has been promoted and steps into an account manager position, while Emily Fox takes on the newly created studio manager role.

Both team members joined the agency as graduates from the University of Derby.

The business has also reinforced its PR discipline, with Jack Cunnington joining straight from university as a PR and content executive.

The renovations at its headquarters, in Jubilee Business Parkway, have seen the creation of open plan work zones and a complete overhaul of the downstairs space – with a communal social hub, training room and the installation of a ‘secret’ bar.