Marketing agency makes senior hire

Full-service marketing agency Purpose Media has further strengthened its team following the appointment of a senior account manager.

Lauren Sherwin has joined the Derbyshire-based firm from Global creative agency, where she worked as production account manager.

In her new role, she will be responsible for a variety of clients in the retail, manufacturing and sport sectors helping them to define their marketing strategy, target audiences and marketing tactics.

Following this analysis, she will coordinate with the client and other Purpose Media specialists to deliver new websites and content/SEO strategies, branding projects, video and social media schedules and e-mail marketing campaigns.

Lauren said: “After coming back to the UK after living in America for a year, I was looking for a role that I could really make my own and have the opportunity to thrive.

“Having come from a creative background, I was impressed by Purpose Media’s reputation and its positioning to engage audiences, inspire customers and more importantly deliver a return on investment.”