Marketing agency branches out into UAE

Purpose Media has been appointed on a project in Dubai on behalf of a client which provides commercial refrigeration solutions.

The appointment follows on from projects the full-service marketing agency has already carried out in Milan, Belgium and Austria for True Refrigeration.

The US-based firm exports worldwide and has a UK operation based in Rotherham from which it has been spearheading expansion into the UK and Europe.

True has been operating in Dubai and the Middle East markets for more than 20 years.

The project in the UAE involves Purpose Media documenting and filming the firm’s attendance at Gulf Host Dubai, MENA’s largest Hospitality Equipment and Foodservice show.

The show happens each year at the Dubai World Trade Centre.

Matt Bonser, account director at Purpose Media, said: “True is an important client for us as they represent our ability to support local businesses on global projects.

“It is going to be a frenetic five days for the team as they gather the video and photographic materials we will then transform for use across all digital marketing channels to grow True’s brand profile and reputation across the UAE and Europe.”