Major brands invest in Derbion with new concept stores

Three major brands are set to open new concept stores at Derbion following a combined investment of more than £5 million.

JD, New Look and Ann Summers are all set to open updated outlets at the retail and leisure destination.

Trainer and sports fashion retailer JD will more than double the size of its existing 9,397 sq ft presence at Derbion.

Set to open towards the end of this year, the new 20,175 sq ft flagship store will showcase brands including Nike, Adidas, The North Face, Jordan and EA7.

New Look will be moving to a new location within the centre. The new 10,000 sq ft store will open in autumn and feature womenswear, brands and concessions, footwear, accessories and lingerie.

Ann Summers is also moving to a new location within the centre and investing in its latest store design.

Beth McDonald, managing director at Derbion, said: “Over the past three years our leasing strategy has transformed Derbion, securing a host of new retail and leisure brands including Frasers, H&M Home and Rituals. Last year alone, 13 new brands opened their doors at the centre.

“Our strategy has always been to broaden our range of retailers while at the same time support existing brands to deliver on their full potential through best-in-class stores.

“As the centre continues to evolve, investing alongside our retailers to ensure they have the right sized store in the right location, positioned alongside complementary brands, is a key part of our forward planning.

“This long-term commitment by JD, New Look and Ann Summers is testament to the success that our retailers can achieve here at Derbion.”

The latest investments come off the back of a successful 2023 at Derbion, which saw more than £5.2 million invested through new lettings, store refurbishments and upsizing.