Lingerie brand to open new standalone Derbion store

Derbion has announced that leading lingerie, clothing and beauty brand Victoria’s Secret will open a new standalone store at the centre this summer.

Situated on Level 2 of the centre, the 5,712 sq ft store will showcase an increased selection of the brand’s lingerie, sleepwear and beauty products as it moves from its current space inside Next to a standalone location.

The new space will be home to the brand’s full product line, including bras, lingerie, sleepwear, swimwear and fragrance portfolio.

Work is set to begin on transforming the space this spring.

The announcement follows a strong 2024 for Derbion in which it welcomed the arrival of new brands such as B&M, White Stuff and Pavers, alongside store uplifts from existing retailers including JD, Greggs, Superdrug, and New Look.

Beth McDonald, managing director at Derbion, said: “Victoria’s Secret is an iconic brand that we know our customers love, so we’re delighted to announce that they have chosen to open a new standalone store at Derbion.

“The arrival of Victoria’s Secret highlights the strength of our leasing strategy, which continues to attract and retain big-name brands that draw shoppers from all over the region.

“And this is just the beginning – there’s plenty more to come in fashion and beyond throughout 2025.”

Nicola Reeve, head of retail at Victoria’s Secret, said: “We are pleased to be expanding our presence in Derby with the opening of this new permanent location at Derbion.

“Over the past few years, we have continued to expand our presence across the UK opening new locations in thriving retail destinations.

“This new space at Derbion will allow us to serve more of our customers from across the East Midlands, as well as draw in new visitors.”