Katapult helps design new Ferrari attraction concept

Katapult has been working with sportscar firm Ferrari to design a themed attraction for fans of the iconic brand.

The themed attraction designer, along with Simworx, has worked with The Ferrari Experience to produce the new media-based attraction.

The concept features immersive simulator rides, an esports adrenalin hub and exclusive themed dining experiences for all the family to enjoy.

It was recently launched at the IAAPA Expo, in Orlando, which is the largest trade show for the attractions industry.

Phil Higgins, co-founder and chief creative officer at Katapult, said: “We are excited to partner with Ferrari to develop a truly unique midway attraction concept.

“We have worked extensively to distil the brand’s tradition, innovation, passion and luxury, to create an authentic and scalable experience for Ferrari fans around the world to enjoy.”

Annabel Rochfort, director of location-based entertainment and esports at Ferrari, said: “The Ferrari Experience concept will allow us to connect with our global fans like never before.

“We know consumer demand for a Ferrari midsize concept is high, and we are delighted to bring this exciting opportunity to the market to provide guests with the true Ferrari experience.”