Gifting firm treats front-line emergency workers

More than 80,000 NHS and emergency workers across the UK have been nominated for a special treat from gifting firm Colleague Box to thank them for their unwavering dedication.

The firm has joined forces with Blue Light Card – the discount service for emergency services, NHS, social care workers and armed forces – as it launches and expands its Emergency Treats campaign, which allows people to nominate those who go above and beyond.

The campaign is a way to show appreciation and to reward staff for their tireless dedication to serve and protect communities.

It sees Blue Light members encouraged to nominate teams of deserving workers to receive the gift bundles from Colleague Box, which is owned by husband-and-wife Adam and Natalie Bamford, through its social media channels and website.

The first phase of the campaign has proven to be a huge success, with 81,677 entries received for only 60 sets of gifts.

The winners and their nominated teams were randomly selected to receive the special gifts.

As an additional surprise, Colleague Box’s celebrated trailer, nicknamed Tilly, visited five winning sites, distributing free treats to workers as they arrived for their shifts.

Adam said: “The collaboration between Blue Light Card and Colleague Box has not only recognised and rewarded our heroes but has also strengthened the partnership between our organisations.

“We are excited to continue building on this success in future phases.”

Natalie said: “Our business was set up to bring a smile to the recipients’ face, and this campaign has done that and so much more.

“We look forward to working more closely with Blue Light Card in the future.”

Sarah Taylor, senior marketing manager at Blue Light Card, said: “The success of the Emergency Treats campaign exceeded our expectations, and we are grateful for the overwhelming response from the blue light sector.”