Doughnut firm touches down at Wembley

Doughnut company Project D has scored a major success after bagging a deal to provide its sweet treats for a recent NFL game at Wembley Stadium.

The firm sold 9,000 doughnuts at the Jacksonville Jaguars versus Denver Broncos clash last month, which had a sell-out 86,000 crowd.

The firm, fresh from scooping the Online Bakery Business of the Year title at the recent Baking Industry Awards – first impressed bosses at Delaware North, concessions operators at Wembley, when it sold its wares at the England v USA Women’s football international friendly at the iconic London venue in October.

The NFL game saw Project D take 18 staff to Wembley, as well as a further five agency staff, who manned seven stands across three floors of the stadium.

Angela Allen, Project D’s events manager, said: “It was a massive operation.
This was the first time we’ve ever been given an opportunity to trade at Wembley by Delaware.

“The women’s international friendly was a trial run – but it was nothing in comparison to this.”

Project D, which has more than 100 staff members, was set up in 2018 by childhood friends Max Poynton, Matthew Bond and Jacob Watts.

Angela said: “The vision from the lads was always to move forward with bigger and better events – I don’t think you get much bigger than the national stadium.”

Max, who is director of operations at Project D, said: “We are hoping to do a few more events at Wembley over the next year.”