Doughnut firm teams up with pub chain

Doughnut firm Project D has teamed up with a UK pub chain to offer a new dessert on its summer menu.

It has partnered with Greene King to create the Horseshoe Homer – a doughnut filled with strawberries, cream and ice cream – which is being served at the pub chain’s 249 Hungry Horse pubs nationwide.

The dessert is baked in the shape of a horseshoe to match the pub chain’s logo and topped with pink icing and sprinkles to mirror Project D’s best-selling Homer doughnut.

Max Poynton, marketing director and co-founder of Project D, said: “This is absolutely huge for Project D.

“Although we have big ambitions, Project D is still a relatively small company in comparison to Greene King.

“To work alongside such a massive pub chain – one that’s been going in the UK since the 18th Century – is just amazing.”

Sarah Williams, senior marketing manager at Hungry Horse, said: “As anticipated, the Horseshoe Homer is proving extremely popular with guests and the feedback we’ve had so far has been incredible.”