Documentary series tells stories behind vehicle hire businesses’ success

Marketing agency Purpose Media has produced a mini documentary series to tell the stories of some of the businesses helping make Britain’s largest vehicle hire network a success.

United Rental System is a group of 578 independent companies who have come together to leverage their expertise and relationships.

Operating from over 800 locations, the network offers more than 135,000 vehicles.

It approached Purpose Media to raise its profile with both an internal and external audience.

The Purpose team came up with a series of documentary-style videos featuring individual businesses within the group, examining their histories within the communities where they are based and highlighting some of the people who make those companies special.

Four case study videos were produced, featuring businesses in Enfield, Reading, Conway and Edinburgh, to form a series entitled United Stories.

Alistair Bullock, head of video at Purpose Media, said: “Video is such a powerful story-telling tool because it allows us to reveal the human face of a business and the emotion which is invested into making those businesses successful.

“We spent time before each shoot getting to really know each of the featured companies, understanding what makes them tick, their history and back story and why they do what they do.

“This allowed us to produce videos which celebrate each of those businesses for their individuality, while also subtly explaining how United is able to support in the background, providing owners with access to collective expertise and relationships and, ultimately, helping them provide an even greater service to customers.”

The videos were premiered at United Rental Systems’ Connect 25 conference of licensees and network partners.

Naomi Bell, marketing manager at United Rental Systems, said: “Purpose Media invested time to properly understand what makes the businesses within the United Rental System network unique and then devised a powerful and compelling video solution, which will enable us to share that story with key audiences. They got us. And they really delivered.”