Distillery backs high street with latest release

White Peak Distillery has shown its support for the high street by making its latest whisky only available to buy in shops.

The Ambergate distillery has rounded off 2024 with the release of Wire Works Whisky English Oak.

Just 129 bottles of the spirit went on sale from the end of last month to mark Small Business Saturday.

It also marked the first time the distillery had launched a limited edition “offline”, asking whisky-lovers to support bricks-and-mortar and their retail partners on the challenged high street.

For distillery founders Claire and Max Vaughan, the community and high street aspect of the project has been close to their hearts.

Claire said: “For our special final release of 2024, we wanted to celebrate the in-person passion, knowledge and expertise of our high street retail partners who bring our products to life, transforming a simple transaction into a meaningful experience.”