Derbion announces backing for epic rowing challenge

Derbion has revealed it will be the headline partner of Derby adventurer Vic Handley’s upcoming challenge to row solo across the Atlantic Ocean.

The centre has joined forces with Vic, from Littleover, who will become the third oldest person at the age of 70 to complete the 3,000-mile solo row across the Atlantic Ocean, known as ‘The World’s Toughest Row’.

The row, which will take him from La Gomera in the Canary Islands to Antigua in the Caribbean, is set to begin on 12 December and take up to 85 days depending on weather.

As well as being a great personal achievement, Vic hopes to raise vital funds for four local charities close to his heart – Umbrella, Derby County Community Trust, Safe and Sound and Mind Derbyshire – and boost the profile of the city of Derby.

Derbion’s lead partnership will see its branding prominently displayed on Vic’s boat, with Vic himself sharing regular video messages to the centre and its shoppers during his challenge.

Last weekend, he displayed his boat “City of Derby UK” inside Derbion, giving shoppers the chance to see it up close and learn more about the challenges he will face during his adventure.

Additional in-centre activity in support of Vic will also be revealed over the coming weeks.

Beth McDonald, managing director at Derbion, said: “We are delighted to have formed this partnership with Vic and alongside the whole city, everybody at Derbion will be supporting and cheering him on throughout his venture.

“We value our local communities and are committed to ensuring we make a positive contribution across Derbyshire and beyond.

“Vic’s journey is an inspiration to all of us, demonstrating that with determination and support, extraordinary feats can be achieved.

“Being Derby born and bred, Vic’s challenge truly resonates with us as a central venue within the heart of the city. We wish him the very best of luck for the World’s Toughest Row.”

Vic said: “I am incredibly grateful to have such an iconic brand as Derbion on board.

“Their generous support as lead partner of my 3,000-mile ocean challenge not only provides essential resources, but also inspires me to push through the many challenges I will face during my epic journey.

“This journey is not just about crossing an ocean, it’s about empowering people that no matter what your age, if you have the right support, determination and the will to succeed, you can overcome any obstacle in life.

“This is going to be the biggest challenge of my lifetime – and I want to do it for my beloved city, while raising crucial funds for four incredible local charities.”

For more information on Vic’s challenge and to follow his journey, visit http://www.vicsoloatlanticrow.com .