Creative centre to let audiences decide what to pay

Déda has launched a new policy of allowing its audiences to decide what they think a show is worth after it has finished.

The creative centre in Chapel Street has introduced the ‘Pay What You Decide’ (PWYD) pricing policy to coincide with the launch of its new summer season.

PWYD is designed to encourage new audiences to the venue. Audiences book tickets in advance but voluntarily pay an amount of their choice after the show based on their experience and what they can afford.

Manya Benenson, Déda’s creative producer, said: “We have a reputation for offering a high quality and diverse range of new and innovative performances in our intimate theatre space.

“Although we have a loyal audience base, we want to encourage new people to experience brand new shows and the unique offering at Déda.

“We have therefore introduced ‘Pay What You Decide’ effectively breaking down two of the key barriers that new audiences may face in trying something new – affordability and risk.

“Venues have been offering Pay What You Can for years, but PWYD is distinctly different.

“Rather than paying up front, our customers will book a ticket without making any payment and then decide after the show what they think it is worth.

“We hope that it will encourage more people to book with us, some for the first time, and once they have experienced the magic of Déda will come back again and again.”

PWYD will be available for certain performances in the summer programme, alongside ticketed performances.

For more information about the summer programme visit https://www.deda.uk.com/whats-on .