Competition winner opens for business at Derbion

The winner of a competition organised by Derbion to support independent retailers has opened for business inside the shopping centre.

As part of its prize for winning the Hatch competition, Cariad Babi has been given a unit inside the centre rent-free.

Established by Derbyshire-based entrepreneur, Kia Roberts, in 2019, the firm specialises in providing rear-facing car seats and baby carriers that exceed safety standards.

Located on Level 1 of Derbion, near M&S and Frasers, the not-for-profit boutique offers a wide range of services, including expert demonstrations, fittings and training sessions.

Customers can also discover an array of sustainable toys and books.

Beth McDonald, managing director at Derbion, said: “Our Hatch initiative is a great way to provide our shoppers with the chance to discover new brands and products alongside our breadth of big-name retailers, as well as support local, independent businesses.

“We’re proud that our Hatch competition has once again offered a local brand the chance to expand their business, and we’re delighted to welcome Cariad Babi to Derbion.”