Collaboration leads to launch of rugby cycling range

Kit-maker Umbro has teamed up with endurance sports clothing specialists HUUB to create a bespoke England Rugby cycling collection.

The collaboration has seen the creation of four unisex cycling items carrying the England Rugby, Umbro and HUUB logos.

Two short sleeve cycling jerseys replicating the current white home and red alternate England men’s shirts are complemented with bib shorts, allowing England Rugby fans to show their support while out on the road or competing at events.

HUUB is a premium endurance sport apparel brand worn by Olympic gold medallists, Ironman champions and amateur athletes.

Since founding in 2011, it has focused on performance, innovation, and comfort.

Scott Watson, head of sports marketing for rugby and F1 at Umbro, which is England Rugby’s official technical kit partner, said: “We are delighted to launch this bespoke England Rugby cycling range in collaboration with HUUB.

“Like HUUB, we have a focus on performance and innovation, and we are excited to see England Rugby fans showing their support while out on the road.”

Dean Jackson chief executive and founder of HUUB, said: “We couldn’t be more excited with this collaboration.

“Umbro has a rich history in providing sporting apparel to athletes, individuals and teams, and in that time has developed well-respected partnerships.

“Being asked to join them on the England Rugby cycling project is testament to our efforts in innovation within the sporting arena of endurance sports.

“As recipients of the Queen’s Award for Innovation, we truly value every extra enhancement we can bring to athletes of all abilities. It’s a proud day for HUUB.”

The England Rugby cycling range is available to purchase now exclusively via www.huubdesign.com.