Latest News | 5 December 2022
Collaboration leads to decadent doughnut creation
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Project D has collaborated with a burger specialist to create a new decadent doughnut creation.
The Derby firm has partnered with Solihull-based Stripclub Streetfood to create a new sweet and savoury burger called Project S.
It involves the usual brioche bun replaced with a bright pink, sugary doughnut from Project D.
The indulgent treat consists of beef patties, bacon, cheese and relish crammed between one of Project D’s best-selling ‘Homer’ doughnuts, which has been sliced in half.
The Project S burgers will be served in pink Project D boxes and each customer will be supplied with a pair of pink latex gloves to keep their hands clean.
The collaboration emerged as a result of the two firms sharing similar bright pink branding and business ethos.
Max Poynton, operations director at Project D, said: “While we’ve had some amazing, high-profile collaborations since we launched in 2018, this new venture with Stripclub Streetfood is definitely one of the most interesting.
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“Who’d have thought to add one of our sweetest and most colourful products to a burger?
“It sounded mad at first, but after witnessing the result first-hand I would strongly recommend people try the Project S burger.
“We’re always on the lookout for likeminded brands that don’t take themselves too seriously, and the Stripclub brand is so much in sync with our own that it’s probably a match made in heaven.”
Stripclub Streetfood’s owner and founder Tom Hope said: “People go wild for that sweet edge to their burgers – and this one is set to be a real showstopper.
“With the help of Project D’s amazing doughnuts, the Project S burger will no doubt give people something they haven’t had before.
“Even those who never thought this mix would work have been very curious to try it – and very pleasantly surprised by the result.”