Collaboration leads to decadent doughnut creation

Project D has collaborated with a burger specialist to create a new decadent doughnut creation.

The Derby firm has partnered with Solihull-based Stripclub Streetfood to create a new sweet and savoury burger called Project S.

It involves the usual brioche bun replaced with a bright pink, sugary doughnut from Project D.

The indulgent treat consists of beef patties, bacon, cheese and relish crammed between one of Project D’s best-selling ‘Homer’ doughnuts, which has been sliced in half.

The Project S burgers will be served in pink Project D boxes and each customer will be supplied with a pair of pink latex gloves to keep their hands clean.

The collaboration emerged as a result of the two firms sharing similar bright pink branding and business ethos.

Max Poynton, operations director at Project D, said: “While we’ve had some amazing, high-profile collaborations since we launched in 2018, this new venture with Stripclub Streetfood is definitely one of the most interesting.

“Who’d have thought to add one of our sweetest and most colourful products to a burger?

“It sounded mad at first, but after witnessing the result first-hand I would strongly recommend people try the Project S burger.

“We’re always on the lookout for likeminded brands that don’t take themselves too seriously, and the Stripclub brand is so much in sync with our own that it’s probably a match made in heaven.”

Stripclub Streetfood’s owner and founder Tom Hope said: “People go wild for that sweet edge to their burgers – and this one is set to be a real showstopper.

“With the help of Project D’s amazing doughnuts, the Project S burger will no doubt give people something they haven’t had before.

“Even those who never thought this mix would work have been very curious to try it – and very pleasantly surprised by the result.”