Celebrity chef gives AV IT a pizza the action

AV IT Media has teamed up with Gino D’Acampo to help the celebrity chef launch his latest range of pizza ovens.

After beating off competition from other agencies, including larger London-based concerns, the Derby firm was selected to provide both photography and videography to promote the launch.

For the project, AV IT created a suite of imagery, videos and social media content, including Instagram reels and TikTok videos.

To get the content, the AV IT team went down to an Italian-style venue in Stanstead to film with Gino.

In a statement, AV IT said: “Working on this product was one of our biggest projects to date, so the profile and scope of work was really exciting for us all.

“Working with Gino himself was also a highlight – he’s got a great personality, so it was a fun experience. He also cooked his pizzas for us all, so that was a major perk!

“It was a big product launch for Gino and his business partner, so there was a lot of pressure to get it right, and we spent a long time running through ideas and reviewing competitor activity to get the best concepts.

“Gino has a lot of different elements to his business, including TV, restaurants and hotels, so we are hoping to progress within his other brands.

“We’ll also be working on further projects within the pizza ovens brand, including plans to film in outdoor settings to highlight different uses for the product, such as campsites.”