Agency praised for global social project video

Agency Briight has been praised for a campaign video it has created for a global social project that is making a difference to young girls in Brazil.

Meninadança is a project that rescues young girls from exploitation, offering a place where they learn their worth, take back their confidence, and crucially learn that they can break the culture of exploitation.

The project was founded by journalist Matt Roper who travelled to Brazil in 1999 to work with girls living on the streets and addicted to crack cocaine.

Now working in remote towns along the BR-116, Brazil’s longest highway and the worst road in the world for the sexual exploitation of children, he has helped rescue hundreds of girls and played a secured pivotal role in securing the conviction of many abusers and exploiters.

When he needed a hard-hitting visual marketing campaign to promote Meninadança’s worldwide, Matt turned to Briight, which has previously provided visual content for the likes of Microsoft, BBC and Heck.

Briight worked closely with Meninadança to plan and strategically market the project, which culminated in a short, animated film demonstrating the important work that is being done.

The firm also produced marketing materials to help raise the profile of the project.

Rob Dawes and Drew Taylour-Davis, founders of Briight, have already seen that the animation is helping Meninadança raise vital funds through in-person and online fundraising events.

Drew said: “The brief was to tell the story of Meninadança – which means ‘Girls Dance’ – and to grip people, we used storytelling and compelling visuals to show the terrible situation along the BR-116, and then inspire people to help make the changes needed.

“Matt was great to work with; he gave us an open brief and trusted our expertise to write the script and create a video that would get the message across.”

As well as producing the video – called ‘Change The Beat’ – Briight revolutionised the brand, created a new visual identity, produced brochures, magazines and designed marketing material for their in-person events.

And this year, Briight designed and built a brand-new website for Meninadança to continue its visual storytelling and allow for frictionless donations – something essential that the team identified was missing.

Matt said: “We have been so impressed by the way the team at Briight took on our brief, to create a new, youthful look to our charity, along with an animated video, website, magazine and publicity materials.

“They had a real hands-on approach, and the result was something that not only reflects our values, personality, ethos and work but also their own energy, creativity and experience and has taken us in an exciting new direction visually.”