Agency hails collaboration with iconic global brands

Digital marketing agency Alphageek Digital has worked on one of its most high-profile campaigns to date, collaborating with two iconic global brands and the creators of hit movie Inside Out 2.

The Friar Gate firm joined forces with teams from Casio Watches and Disney on a campaign based on the follow-up to the Oscar-winning animation.

The firm has been running the digital marketing campaign for Casio’s G-SHOCK watches for four years and was asked to promote its new range inspired by the colours of the cartoon character emotions from the film.

It meant the team were liaising with Disney and Casio on the digital advertising campaign called ‘Colours With Feeling’ which they rolled out across multiple digital platforms.

And the company has received praise from both Disney and Casio for its work on the campaign, which is also believed to have played a part in the box office success of the film.

Art Lindop, managing director at Alphageek, said: “It’s been an absolute privilege to successfully bring together two iconic brands under one innovative marketing strategy and the figures we achieved during this campaign have absolutely spoken for themselves.

“The feedback we received from both Disney and Casio has been mind-blowing – they have credited us with helping with the roaring success of the film, which we are thrilled about.”

Alphageek’s digital marketing strategy was aimed at young demographics and their parents.

They were tasked with producing the advertising copy, as well as building the campaign, which ran on Facebook, Instagram and Snapchat.

The original film followed the tribulations of Riley and a series of cartoon characters representing her emotions such as joy, sadness, fear and anger.

It was a great commercial and critical success – taking hundreds of millions at the box office and winning the Academy Award for best animation.

The sequel follows Riley as a teenager as she goes out into the world and struggles with inevitable new feelings like anxiety, envy, ennui and embarrassment.

Each of the new range of eight watches adopts a distinctive colour inspired by the emotion-themed characters of the film.

Art said: “Our campaign not only built anticipation for the film but also brought the characters to life and we’ve had fantastic feedback from Disney and Casio.

“We hope this is the first of several collaborations with Disney – not bad for small company from Derby.”