Latest News | 6 September 2021
Katapult reveals further Lego Group collaboration
Themed attraction designer Katapult has unveiled a new experience it has helped create at Legoland Discovery Centres.
The firm teamed up with The Lego Group and Merlin Entertainments to design and produce the experience at 11 centres, which celebrates Lego Dots.
Lego Dots is an entirely new way to play with Lego. The experience featuring a Dots cart, campervan, spinning festival letters, decor and activities.
The Dots Festival, which is live across North America, Europe and Asia, has become an engaging event with Lego Dots workshops, hands-on play and creativity.
Martin Weber Thomsen, from The Lego Group, said: “Katapult has done a great job developing and delivering this new exciting Lego Dots Festival experience, which will allow families and most importantly kids the creative freedom to highlight their own self-expression at Legoland Discovery Centres.”
Dawn Foote, chief executive and co-founder of Katapult, said: “We were delighted to work alongside The Lego Group and Merlin Entertainments to deliver this new Dots experience.
“Our team has worked incredibly hard to design and deliver an activation that embodied the Dots play experience – we have loved hearing the feedback from guests and from the Lego Discovery Centre sites.”
The news follows hot on the heels of another experience Katapult helped design for Legoland Parks across the world.
The Derby firm recently announced it had completed work on Rebuild the World, Planet Legoland at eight parks across the globe.
The Planet Legoland experience is situated at the heart of the theme parks in Windsor, Billund, Deutschland, California, Florida, Malaysia and Japan, as well as the newest Legoland Park in New York.
The Planet Legoland experience allows visitors to take part in an immersive build experience as they are encouraged to build, unbuild and rebuild the theme park of their dreams.
