Latest News | 16 September 2021
Find out Bustler Market's recipe for success
In the latest edition of Marketing Derby’s Innovate magazine, the founders of street food venue Bustler Market reveal the secret of its success.
Bustler Market was founded in Derby in 2017 by Liv Pritchard, Tom Erskine, Andy Darke and Stuart Costen.
The venture held its first ever event at a vacant unit at Derby Riverlights, which featured street food vendors, a bar and DJs. It pulled in 1,500 customers over the two days.
Liv told Innovate magazine: “It’s a bit like throwing a giant birthday party, inviting loads of people and wondering if anyone will come.”
Liv had been to street food events in other places and wondered whether something similar could work in her home city.
“We had faith that we were going to love it, that everyone we knew would love it and that, by word of mouth, the message would spread and it would grow,” she recalls.
“We were blown away by the amount of people who wanted to come and, still to this day, many of those who came to that first market come to us now.
“Those regulars are so proud to be a part of something that has grown into what it is now.”
Today, Bustler Market is housed in a former warehouse in Siddals Road, which it has converted.
Named the Chocolate Factory, it is Derby’s biggest entertainment venue, with outside space for up to 450 people and an indoor area that can cater for 1,500.
To read the full article in the latest Innovate magazine click here.
