Latest News | 25 August 2021
HUUB’s high-tech suits to be showcased at major competition
HUUB is supplying Team Europe with revolutionary suits, which its athletes will use to compete in a major international triathlon competition this weekend.
The team will use the Derby firm’s technology when it takes part in The Collins Cup, which takes place in Slovakia on Saturday.
The competition will see a team from Europe take on an International team and a US team, in a race format modelled on golf’s Ryder Cup.
The event will also allow HUUB to showcase its new Aero-Heat-Matrix suit.
The Team Europe suits have been through a unique process developed in collaboration with HUUB, Dan Bigham and Nottingham Trent University’s Dr of human performance, Steve Faulkner and PhD student Philipa Jobling.
The collaboration tested hundreds of fabrics to measure aero performance and the interface between body temperature and clothing, as well as the benefits of different fabrics on performance, to create the perfect race day attire.
Philipa said: “The new HUUB Collins Cup suit is engineered using an innovative three-tiered, inter-disciplinary approach, incorporating the critical interaction between aerodynamics, human thermoregulation and fabric characteristics.
“The significance of the trade-off between aerodynamics and athlete thermal management is often overlooked yet extremely important, especially during a long duration triathlon.
“Athletes will be producing high power outputs for a prolonged period in challenging environmental conditions of both heat and humidity.
“With this comes excess body heat production that needs to be dissipated to prevent overheating and to maintain performance.
“It is really important that we understand the extent at which each individual fabric incorporated into the suits impacts the rider.
“Data from extensive wind tunnel and thermal testing shows the chosen textured shoulder fabric significantly reduces drag by allowing for the most aerodynamic and efficient air flow around the body, while the chosen main body fabric is not only fast but also has the capacity to quickly conduct heat and dissipate it away from the body, all while maintaining a cool feel.”
HUUB has now set up its own Elite Custom Lab in the UK to offer this service to all athletes from October, with plans to partner across Europe.
HUUB founder and chief executive Dean Jackson said: “While we support athletes from around the world, we do feel that we have given team Europe the edge.
“As we say frequently – it’s what you don’t see that makes you faster!”
