DrivenMedia founder buys out Dragons' Den investor

The founder of on-truck advertising specialist DrivenMedia has bought out his Dragons’ Den investor.

Three years ago, Jenny Campbell decided to invest in the mobile advertising business, founded by University of Derby graduate Ed Hollands.

He first received funding from Jenny, known as the Cashpoint Queen, in November 2017.

The episode of the popular BBC show was not screened until February the following year when the public saw Jenny take a 20% stake in the business.

However, after coming through the pandemic and the lockdowns, Ed felt it was time to go it alone.

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In recent weeks, with Jenny’s support, Ed has bought back her share of the business, and that of all other investors, and is now ready to move forward as the sole owner of DrivenMedia.

Ed said: “Attracting the support of a Dragon like Jenny Campbell was brilliant and was so important for my business to take off in those early days.

“Jenny and her team have helped me to ‘level up’ in the world of advertising, build a supply chain, develop strong business relationships and supported me in making contact with brands which would see the value of advertising on trucks travelling the UK.

“I’m very proud after we’ve all experienced during this traumatic time as a society, and in business, I’ve been able to buy Jenny out.

“I’d like to thank her and her team for their invaluable support. While the pandemic may have affected turnover last year, this current financial year is forecast to be profitable.

“With all the effort I have put into growing the business I felt the time was right for me to take the reins enabling me to do things my way. I’m looking forward to taking the next steps of my business journey.”