Koobr makes swoop for established creative marketing agency

Graphic design and brand communication company Koobr has agreed a deal to buy another established agency.

The firm has acquired Carmichael Collective, a full-service creative marketing agency with UK and international clients.

Murray Carmichael-Smith, who founded Carmichael Collective, said: “I have worked with Craig Barker and the team at Koobr for a number of years and know that their ethos and quality of work align with the high standards that our customers have come to expect.

“I am excited to see how the business evolves and develops with a new team driving it forward.”

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Koobr has experienced consistent growth over the last few years and according to director Craig Barker, its latest acquisition will support future growth over the coming years.

He said: “For many years Murray has been an inspiration and mentor to us.

“We are looking forward to building on the fantastic work and achievements that Murray and his team have accomplished during the last two decades.”

According to Craig, while business has been tough since the pandemic hit, thanks to a diverse customer base, dedicated team and new opportunities, Koobr has not only survived but thrived.

He said: “The challenges of the last few months have forced many to question the priorities in their life.

“We recognise that many business owners that have worked hard to create a successful company are now looking for a change in direction.

“The experience we’ve had with Carmichael Collective has inspired us to look for further acquisition opportunities as part of our growth strategy.”