Latest News | 17 June 2021
Tech firm launches new virtual event platform
Immersive tech studio Bloc Digital has launched a new virtual platform -complete with auditorium and lobby – to help businesses host events and meetings online.
The Derby firm has created the interactive environment – called virtURL – which it says will provide clients with the best of the real and the computer-generated worlds, combining person-to-person communication and networking in a customisable, interactive, virtual environment.
The business, which specialises in 3D modelling, animation, immersive technologies and app development, said the platform would support the rising number of businesses that still want or need to host events on the internet following the pandemic.
Keith Cox, co-founder and director at Bloc Digital, said: “Digital remote communications, networking and interactive experiences are now required to cut across all sectors of a business from operations, product design, marketing, training and skills learning.
“The restrictions of the Covid pandemic, as well as the need to be more immersive, resilient and sustainable, means that our clients are requiring new ways of connecting, collaborating and marketing.
“VirtURL has been developed to meet this need. It delivers innovative virtual environments, which maximise personal interaction and communication.
“It also builds in resilience, adaptability and cost efficiencies. With no licence fees, and just a one-off start-up and customisation cost, our platform offers businesses the ability to cost effectively tailor and brand their environments to suit the developing and ongoing needs of their operations.”
According to the firm, the new platform can be used for a number of purposes.
Organisations can engage their customers in real-time interactions and 3D product demonstrations, which closely simulate previous in-person live events.
As well as the ability to hold virtual events and create an online presence at conferences and exhibitions, the platform can also be used for operational purposes such as product development, sales demonstrations and training.
Steve Bentley, Bloc’s head of sales and solutions development, who led the design and production of the platform, said: “Bloc Digital’s expertise in 3D modelling, animation and software engineering coupled with our experience in developing industry focused solutions, particularly for our engineering and manufacturing global clients, has put us at the forefront of developing solutions, which take businesses to a new level of interaction and communication.
“We’ve been working closely with a number of our clients to help meet the new demands of remote working and restricted face-to-face events by creating virtual and digital solutions.
“We’re now delighted to be offering the wider business community the ability to harness these advances in technology with the launch of the flexible virtURL platform.”
