PR firm invests in future with first apprentice

Nielsen McAllister has appointed its first ever apprentice as the firm continues its expansion.

The PR and communications agency, in Green Lane, expanded both its capacity and sector reach with the announcement of three new appointments earlier this year.

Now, 19-year-old Molly Norman has joined the business as an apprentice account executive.

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With the help of Derby training provider Althaus, which specialises in digital qualifications, Molly has begun her 18-month apprenticeship at Nielsen McAllister, alongside studying for a Digital Marketing Level 3 qualification.

She said: “I’m really looking forward to building my career here and using the insight from my apprenticeship training to help further develop and enhance digital marketing techniques that will benefit our clients.”

Director Simon Wildash said: “Apprenticeships are not that common in the PR sector and new entrants are usually at graduate level.

“However, we felt the time was right to offer an opportunity for a young person to start their career and bring their enthusiasm and skills into our agency via a different route.”