New partnership powers premium ticket sales

Derbyshire County Cricket Club has announced a new partnership to power its hospitality and premium ticket sales.

The club has signed a four-year deal with Seat Unique to handle premium ticket sales for international and domestic fixtures, as well as concerts taking place at its Incora County Ground.

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By digitising the hospitality booking process, Derbyshire can now offer a quick and easy solution for fans who want to buy hospitality experiences online.

Jimmy Drew, commercial manager at Derbyshire County Cricket Club said: “We’re excited to be working with Seat Unique over the next four years and can’t wait to get going.

“From the outset, their forward thinking and appetite to develop our hospitality and premium ticket sales was of great interest to us and it’s refreshing to have formed such a good understanding and relationship with each other over a relatively short time frame.

“As we start to welcome supporters of cricket and non-cricket events back to the Incora County Ground over the coming months, we’re confident that Seat Unique will help us to grow and improve our customer experience immensely, from start to finish.”