Virtual Santa raises cash

A virtual Santa Sleigh project, supported by digital agency think3, has raised vital funds for Safe and Sound.

Due to the pandemic, the Rotary Club of Derby was forced to adapt its annual Santa Sleigh visits, which raise cash to help the charity support vulnerable young people and their families.

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With the help of digital agency think3, families were instead able to book a personalised letter or recorded video from Santa, in return for a donation.

A total of £1,500 was raised, which has now been handed over to Safe and Sound.

Chief executive Tracy Harrison said: “We were obviously disappointed not to have been able to work with The Rotary Club of Derby to take the Santa Sleigh across local communities in the usual way but very grateful for everyone’s hard work to spread the joy of Christmas in a limited way and online.

“The funds raised will enable us to help and protect many more young people provide a support lifeline to their families and continue to raise awareness of the mounting dangers facing young people both online and in our local communities.”