Latest News | 2 February 2021
New fashion range inspired by craft beer launched
Derby Brewing Company has teamed up with another business to launch a new fashion range inspired by craft beer.
The collection has come about thanks to a partnership between the business and a fashion brand called Mr Shaw, which was founded by Karl Shaw.
It includes a limited-edition range of garments, including two T-shirt designs, a hoodie and sweatshirt.
Paul Harris, managing director at Derby Brewing Company, which owns five venues across the East Midlands, said: “I loved the idea of combining two Derby companies to make a fashion range that goes beyond standard brewery merchandise.
“Ever since Karl founded Mr Shaw, I’ve always been a fan of the brand and knew the quality and design would match my ambition for Derby Brewing.
“Our aim has been to develop a collection that you would be happy to own and wear every day and has real high street appeal and quality. We think we’ve achieved that and more.
“To be able to combine our brands into this collaboration of a genuinely fashionable range is an exciting project, and something that was really important to me.”
Karl, a graphic designer and founder of Mr Shaw, which counts Derby County lead presenter Owen Bradley as a brand ambassador, said: “Paul and I have kept in touch ever since we played football together over 18 years ago, so I was delighted when he approached me with the idea.
“I knew it was something special. To combine two Derby brands that hold dear the heritage of our city is a wonderful thing.
“Not to mention the fact the range is perfect to wear to the pub when things are back to normal.
“Our designs continue the sophistication of Mr Shaw, with its contemporary twist, and a unique take on the Derby Brewing Company brand.”
Paul said: “We will also be launching a unique Mr Shaw craft beer this year and have plans for joint events when allowed.”
The limited-edition range is available from www.derbybrewing.co.uk, as well as pop-up stores and events once it is safe again to hold them.
