Derby elite triathlete signs long term deal with HUUB

An elite triathlete from Derby has signed a long-term partnership deal with city-based triathlon and cycling brand HUUB.

Olympic hopeful Tom Bishop has entered into a 10-year partnership with the firm, which will see him race for the brand for the rest of his career.

Having represented Great Britain more than 70 times at Olympic and middle triathlon distances, Tom has worked with HUUB ever since he progressed from being a junior to elite triathlete in 2013.

He said: “HUUB has been an extraordinary partner for me throughout my career.

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“To know that over the next 10 years I will race the remainder of my professional career with them is extraordinary.

“I love my sport and can’t wait to drive for success on all of its most famous stages be that at the Olympics or the lava fields of Kona and the Ironman World Championships, as well as legendary races like Challenge Roth, Alcatraz and eventually even Xtreme triathlons like the Norseman.”

Tom, who was a reserve at the 2016 Rio Olympic Games and in 2017 achieved his first World Championship Series podium in Abu Dhabi, is training to make selection for the 2021 Tokyo team, with the final decision being made in June.

Dean Jackson, founder and owner of HUUB, said: “Partnering with Tom for the rest of his career was a natural step for HUUB.

“As Tom and HUUB are both based in the same city, we’ve known and worked together from HUUB’s first day – and what better way to reward that relationship, than seeing our support run through to the end of Tom’s career.

“He has consistently performed as one of the top GB athletes on the global stage but has also very much become part of the HUUB family.

“We want to forge partnerships driven by more than just results but also shared values and contribution.

“We can’t wait to see him succeed through his Olympic, Commonwealth and Ironman ambitions.”