Latest News | 25 August 2020
Monsters on high street
![](https://www.marketingderby.co.uk/app/uploads/2022/02/monster_trail_2.jpg)
A story-trail experience has been launched as part of Bondholder St Peters Quarter Business Improvement District's (BID) fundraising campaign for the Royal Derby Hospital Intensive Care Unit.
The innovative MonsterHero Safari Trail is tasking families with hunting down monster superheroes displayed in public windows using their smartphone to learn each of the MonsterHero’s name, story, and superpowers.
There are five large posters around the St Peters Quarter area with a QR code to launch the safari and ten other stickers in business windows that can also be tapped or scanned to start the game.
Once all ten MonsterHeroes are found, a free e-book, that tells the story of their first team-up, is unlocked.
The experience costs £2 to enter and participants are being asked to top-up with a donation to the NHS charity or donate money online through the dedicated Just Giving page, or dropping cash in tins at businesses across the area.
Local businesses are also being encouraged to start their own fundraising activities for the ICU such as raffles and competitions.
Helen Wathall, chair of St Peters Quarter BID Board, said: “This is part of a national initiative to encourage people back onto the high street with a fun activity that can be enjoyed by the whole family in a safe and socially distanced way.
“We hope to raise a decent amount of money for the Royal Derby’s intensive care unit where staff have done such an incredible job throughout the pandemic and also provide a memorable experience that will bring a smile to the local community.”
For more information, please visit www.stpetersquarter.co.uk and follow on social media channels.