3aaa appoints new CEO and Director

Bondholder Aspire Achieve Advance Limited (3aaa) has announced two important sector appointments to the business including a new CEO and Director of Strategy, Policy and Funding.

Sat Bains has joined 3aaa as the new CEO and comes from the commercial sector where he has built a reputation of success through his innovative style and unrelenting energy. 

Sat said: “I am excited and energised to have joined 3aaa at a period when apprenticeships are playing such a strategic part of the government's skills agenda. To join a dynamic, forward-thinking senior team and Board will provide a platform to take the business to the next level and ensure that we offer more young people and employers an opportunity to enhance young lives and the businesses within which they are employed.”

Stewart Segal will be joining as the firm's new Director of Strategy, Policy and Funding and comes from his CEO role of the Association of Employment and Learning Providers (AELP) where he has driven the organisation forward and lobbied government effectively on apprenticeship reforms.

Stewart said: “I am delighted to be joining 3aaa who have established a very strong delivery model that was recognised with an outstanding rating by Ofsted. There are many opportunities to develop the Apprenticeship programme even further and I look forward to working with the team.”

Peter Marples and Di McEvoy-Robinson, Founders and Joint owners of 3aaa said: “We are absolutely delighted to announce these two complimentary appointments. We have invested heavily in the business over the past five years and these appointments are further commitment of this.”