‘The Colonel’ joins Baytree’s ranks

High performance and prestige car dealers Baytree Cars has appointed a vastly experienced operations director who is known within the industry as ‘The Colonel’.

Chris Astle earned the nickname during the 35 years he worked for the BMW network.

Formerly head of business at Stratstone Derby BMW, Chris joins former BMW colleague Chris McDermott and Steve Pinchbeck who own Baytree.

Mr Astle said: “I feel honoured and privileged to be asked to join Baytree at this exciting time of development and progression for the business.

“When you combine the excellent reputation of the business with the enthusiasm and passion demonstrated by the team, it made my decision to join them relatively easy.

“My role involves the sourcing of vehicles to broaden the selection of cars available, reacting to market demand, developing the team, focusing on customer retention and loyalty, and developing the aftersales operation.

“Working with Chris and Steve gives us a great business dynamic. I feel re-energised and excited at the prospect of helping realise their vision for Baytree to become the ultimate prestige dealership.”