Marketing Derby’s latest Innovate magazine celebrates city’s culture

Derby’s quest to become the UK City of Culture 2025 provides the focus of Marketing Derby’s latest edition of Innovate magazine, which is out this week.

The autumn edition of the glossy publication, which provides a window into the amazing and inspiring Derby and Derbyshire business sector, delves deeper into the city’s pitch, which recently saw it make the longlist of eight locations out of a record 20 bids.

We meet Adam Buss, who has temporarily stepped aside from his role as chief executive at QUAD, to lead the city’s efforts to secure City of Culture status.

In his interview with Innovate, Adam explains why culture needs to take centre stage in Derby’s regeneration. And, while making the final eight to become the UK City of Culture is a great performance, Adam wants to see Derby go all the way.

That sort of winning mentality is one that Chloe Maudsley and her team of experts at the Derbyshire Institute of Sport would applaud.

DIS provides world-class support services, which are designed to give young athletes the competitive advantage they need to become a champion.

At the recent Tokyo Olympics and Paralympics, ten of the Team GB competitors had been through the DIS programme and Innovate learns about the athletes coming through the ranks who are already being prepared for Paris in three years’ time and Los Angeles in 2028.

Something that was once very much part of Derby’s culture was marching bands.

Innovate meets David Chabeaux, whose grandfather Maurice ‘Moz’ Ward is credited with starting the marching band movement with his Derby Serenaders.

We learn about David’s personal journey to commit to celluloid the marching band phenomena with his film Moz’s Band.

And keeping with the City of Culture theme, this edition’s Talking Business debate brings together some of Derby’s top creatives to discuss Derby’s cultural credentials.

Innovate meets the team behind Baytree, a Derby business that specialises in selling head-turning cars, from Ferraris to Lamborghinis – and finds out how the prestige and performance car company was forged out of extreme adversity.

We also meet Sarah Loates, boss of Loates HR, and find out about her mission to make the world of HR fun and friendly.

Fun – and education – is at the heart of many of the products sold by Cosy Direct, which also features in this edition.

The company, which sells ethical educational supplies to primary schools and nurseries, this year celebrated its 10th anniversary.

On the subject of education, Derby Grammar School is widely regarded as one of the best in the region.

Recently, a new head was appointed in Paul Logan. Innovate went along to meet him to find out more about his plans for the school going forward.

Finally, Marketing Derby’s managing director, John Forkin, talks about how an ‘enlightening’ new piece of public art in the city centre is encapsulating the city’s ambition and confidence going forward.

Hard copies of the summer edition of Innovate are being delivered to Bondholders from this week.

However, the digital version of the magazine can be accessed here.