Mortgage Advice Bureau swoops for Heron

Mortgage Advice Bureau has completed an investment in a tech-savvy brokerage.

As a result of the deal, Derby-based MAB has formed a strategic partnership with Heron Financial, which develops bespoke software to enhance customer outcomes and adviser performance.

According to MAB, Heron’s technical expertise will empower future customers to better understand financial products and solutions and equip both businesses with customer insights to inform future proposition development.

The new partnership also forms part of MAB’s strategy to further strengthen its position in the new build sector.

The deal follows other key investments in new build specialist broker firms, Meridian, Metro, and Evolve this year.

Peter Brodnicki, chief executive at MAB, said: “We’re delighted to welcome Heron Financial into our ever-growing network – a decision made easy by the synergies between the two businesses.

“Securing long-term business success is achieved by understanding the threats and opportunities that advances in technology will bring.

“Heron Financial puts technology at the forefront of everything it does, paying close attention to how it can enhance both the client and adviser experience.

“The broker’s systems, processes and approach to lead generation is superb, with exceptional adviser productivity.

“The business is headed up by an inspirational management team with a clear vision that adapts to meet changing customer needs – and with major growth plans on the horizon, we’re excited about what the partnership can bring.”