Agency called in to boost college numbers

Marketing agency Purpose Media has been called in to launch a communications campaign to help an apprenticeship college boost its numbers.

The Derbyshire firm has been signed up by the Apprenticeship College to enhance its marketing efforts to drive company growth.

The college, based in Newark, specialises in supporting apprentices of all ages on behalf of UK companies, offering them candidates studying courses from Level 2 upwards in a range of disciplines, including leadership and management, business administration, and project management.

It works with a number of household names across the country, including Jet2, food wholesaler Bidfood and Hobbycraft.

Tim Lenton, digital innovation and strategy director at Purpose Media, said: “We started the campaign with an audit of their digital presence before moving onto the campaign and so far, the result we have seen have been extremely promising.

“The Apprenticeship College are looking to expand their offering and double their turnover, so getting their name out effectively via a targeted campaign is a vital first step and we’re hopeful that we will be able help them achieve their marketing ambitions.”