How Alphageek is making Black Friday a red-letter day for clients

As the autumn leaves start to fall from the trees and the days grow shorter, marketers and businesses worldwide are bracing themselves for the biggest online sales event of the year: Black Friday. This year, the big day falls on Friday, 29 November – and award-winning digital marketing agency Alphageek Digital is readying itself to help clients maximise their sales and boost their profile. Here, director Alex Mills, who founded the Derby business along with Art Lindop and Kieran Flynn, explains why Black Friday has become a ‘big deal’ for Alphageek and its clients.

Hi, Alex. Tell us a little bit about yourself and Alphageek Digital.

Hi, I’m Alex Mills, I am one of the co-founders of Alphageek Digital. Myself, along with Art Lindop and Kieran Flynn, founded the business in 2019.

Since then, we have grown to become a multi award-winning digital marketing agency, based in offices in Friar Gate, where we currently employ a team of over 20 people.

We have built a reputation for driving results, specialising in data-driven marketing techniques tailored to each client’s unique audience, but focused on generating real business value via predictable ROI.

Who are your clients?

We work with a range of local and national clients such as HUUB and East Midlands Railway, as well as a host of international companies including Casio G-SHOCK and Little Caesars Pizza.

Why is Black Friday such a big deal for Alphageek?

It’s safe to say that Black Friday has become a bit of thing for us here at Alphageek – and it pretty much happened by chance really.

Now, we’re on our third year of going full force into this event – both with our clients and ourselves.

With this experience and supported by our proven track record, I’m proud to say Alphageek has become one of the best around in navigating the pitfalls and delivering exceptional results for clients during this critical period.

What successes have you achieved for your clients?

Our experience in Black Friday campaigns speaks for itself. Over the past three years we have helped dozens of businesses, across three continents, spend hundreds of thousands of pounds – returning millions of pounds in revenue.

One of our recent standout successes was with the lovely Dean Jackson MBE, founder of HUUB, for whom we generated over £1.1 million in revenue – at a staggering Return on Ad Spend (ROAS) of over 1,100%.

This result wasn’t a stroke of luck but a product of meticulous planning, targeted ads, and a data-driven strategy designed to tap into the Black Friday frenzy (as well as the fact we got to plug all this into such an amazing brand).

In another campaign, we compiled and delivered a comprehensive strategy for another client that led to over £2 million in revenue throughout the month of November.

Isn’t Black Friday just a one-off sales boost?

By tailoring our approach to each client’s unique needs, we ensure not only a short-term boost in sales but also the long-term growth of their customer base – personally something that I take even more pride in than the initial results, as it’s what really builds sustainable growth.

Our aim here has always been to deliver real business value and being able to capitalise on flash sales, while mitigating the often-felt bullwhip effect following said sale, feels like the epitome of this approach.

What would you say sets Alphageek apart from the competition?

Black Friday marketing is more than just setting up ads; it’s about creating a connected, multi-channel strategy.

We believe in starting preparations early, optimising every touchpoint of the customer journey and leveraging data to drive decision-making.

Our approach involves creating a sense of urgency and exclusivity through well-crafted messages and offers that speak directly to the audience’s desires, without customising the client’s brand or their future earning potential.

What media platforms do you use for your campaigns?

In our campaigns, we primarily utilise paid advertising across platforms like Facebook, Instagram, Google, and TikTok, ensuring maximum reach and engagement.

Content creation is key, acting as the fuel to these campaigns; we develop eye-catching creatives tailored to select audiences, capturing their attention in the crowded digital space.

Are there any other channels that you utilise?

Email marketing is another crucial pillar in our strategy. By segmenting our clients’ email lists and crafting compelling, time-sensitive offers, we drive conversions and build brand loyalty – focusing during this period on a strong push at the end of the month – spiking revenue.

Why should businesses care about Black Friday?

Black Friday is more than just a shopping holiday; it’s an opportunity for businesses to connect with their audience, boost sales, and set the stage for long-term customer loyalty.

Running a successful Black Friday campaign requires more than just offering discounts; it involves creating a strategy that aligns with your brand’s goals and values while maximising the event’s potential.

The stakes are high: competition is fierce, and customers are inundated with offers.

A well-thought-out marketing plan ensures you not only capture your share of the market but also stand out in the crowded digital landscape.

This means early preparation, understanding your audience’s desires, and using data to fine-tune your approach.

By integrating a multi-channel strategy, combining paid ads, content creation, and targeted email marketing, you can connect with customers at various touchpoints, ensuring maximum impact.

Should the success of a Black Friday campaign be measured on sales alone?

No, it’s not just about driving immediate sales. Proper Black Friday marketing allows businesses to capture valuable customer data, build stronger relationships, and drive repeat purchases long after the event.

It’s about laying the foundation for long-term success and leveraging the momentum created during this period to sustain growth.

What would you say are the key elements to a successful Black Friday campaign?

At Alphageek Digital, we emphasise the importance of tailoring your Black Friday approach to your specific business goals.

The most successful campaigns are those that resonate with the target audience, create a sense of urgency, and build on brand loyalty.

We combine early planning, data-driven decisions, and creative messaging to help you navigate the unique challenges of this peak shopping season.

Our approach involves utilising paid advertising across platforms like Facebook, Instagram, Google, and TikTok to maximise reach.

We also focus on crafting compelling, eye-catching content that grabs attention amidst all the noise.

Email marketing remains a cornerstone of our strategy, allowing us to segment audiences and send tailored, time-sensitive offers that encourage action.

What would you say to businesses who have never ran a Black Friday promotion before – or have done so in the past but it hasn’t worked?

Getting your Black Friday strategy right can be a game-changer for your business, and Alphageek is here to help you succeed.

Our past results speak to our expertise in creating effective campaigns that drive both sales and long-term customer value.

In fact, we’re so confident in our Black Friday campaigns that this year, customers will not have to pay for our services if the work fails to generate a profit.

This ‘no win, no fee’ offer means that our clients can maximise the opportunities the busiest shopping season of the year offers, with zero financial risk.

If you’re looking to make the most out of this year’s event, we’re happy to have a chat about how we can help.

Together, let’s set the stage for your most successful Black Friday yet!

*To find out more about how Alphageek Digital can supercharge your Black Friday, click here.