Charity launches modern slavery awareness campaign

Rebuild East Midlands has launched a campaign to help raise awareness of modern slavery and spot the signs of exploited individuals in our communities.

According to the charity, which provides long-term support to adult survivors of modern slavery, the issue is a hidden reality in Derby and Derbyshire, affecting both UK nationals and individuals from other countries.

Now, to coincide with Anti-Slavery Week, which runs until Sunday 20 October, it has launched the Spot the Signs Campaign.

It aims to raise awareness of the signs of modern slavery in people’s behaviour, appearance and habits so that anyone experiencing it can be given the right support.

The campaign’s launch members are the University of Derby and Balls2 Marketing.

Rebuild is now encouraging businesses and organisations to sign up to a membership to become a Spot the Signs Ambassador.

Membership enables access to a Spot the Signs fact sheet and Spot the Signs ‘badge’, which can be used across social media and communication channels to show support of the campaign and the fight against modern slavery.

The campaign launch provided the focus for a Marketing Derby Bondholder breakfast, which took place this morning at Artcore.

Lesley Gladwell, chief executive of Rebuild, said: “We are proud to launch the Spot the Signs campaign and invite organisations to join us in this vital initiative.

“Together we can raise awareness that modern slavery and human trafficking aren’t distant issues –they happen in our own communities.

“By working together, we can make a difference and protect those at risk.”

For further information about the campaign visit http://www.spot-the-signs.rebuildproject.org.