Marketing agency secures deal for training provider

Marketing agency MacMartin is set to drive forward efforts to deliver professional marketing qualifications after securing a deal for a Derbyshire training provider.

The firm has recently acquired The Marketing and Leadership Academy (TMLA), which is accredited by the Chartered Institute of Marketing.

New owners Claire MacDonald and Anna Hutton, from MacMartin, are now working closely with local marketing leaders to develop and deliver professional qualifications across Derbyshire.

With this acquisition, TMLA remains the sole accredited CIM study centre in Derbyshire, now aligned with the newly introduced CIM syllabus.

TMLA will offer two core qualifications: the Certificate in Professional and Digital Marketing (level 4) and the Diploma in Professional and Digital Marketing (level 6).

Both courses are designed for completion within nine to 12 months, with the option for students to enhance their expertise further by enrolling on individual modules to achieve an extended qualification.

The courses will be delivered live during online evening classes, supported by expert tutors, ensuring flexibility and accessibility for all students.

These qualifications are designed to support individuals at every stage of their career journey – whether they are starting out and looking to build foundational knowledge, or are seasoned professionals aiming to deepen and consolidate their expertise.

Claire, who is MacMartin’s creative director, said: “We are delighted to welcome the esteemed team of tutors at TMLA, whose expertise will be instrumental in driving the future success of the training provider.

“While MacMartin and TMLA will continue to operate as separate entities, we see immense potential for synergy.

“MacMartin will stay at the forefront of industry practices, leveraging the insights gained from TMLA, while TMLA students will benefit from the real-world experience our team brings.”

MacMartin said it aims to foster long-term partnerships with local businesses, providing training solutions that support the development and upskilling of marketing teams across the Midlands.

The acquisition also marks a significant step in the firm’s mission to support the next generation of marketing professionals.

*As a special offer to Marketing Derby Bondholders, TMLA is offering 50% off the first module of its Level 4 and Level 6 qualifications, beginning at the end of October.

In return, it is asking for feedback on the courses. For more information and to book, contact anna@macmartin.co.uk.