New era dawns for video and photography firm

Video and photography firm ‘AV IT! Media is relaunching as a content creation company after an ownership restructure and the appointment of new staff.

The firm, which is based in Derby, has been taken over by co-owner Mark Averill and his partner Jenny Hudson, who have bought out former partner Ash Stanley.

The couple have drawn up an ambitious expansion strategy, which they’re describing as the beginning of a new era for ‘AV IT! Media.

The move has coincided with the appointment of three new recruits, including Georgia Unwin who will provide social media support to clients and help with ‘AV IT!’s own marketing and communication, along with storyboarding for video shoots.

Andy Brailsford, who is an experienced photographer, will be responsible for managing the automotive photography arm of the business and will also support at events.

Experienced videographer and editor Louis Greatorex completes the team, following the completion of successful campaigns for ‘AV IT! Media with both Derby Museums and Aston Villa Football Club.

Mark said: “We have built a solid reputation for creativity and quality and our vision is to continue delivering exceptional service to our clients while also exploring new opportunities for growth.

“With full ownership, Jenny and I can move forward with a unified vision, invest in new technologies, and expand our services to meet the growing needs of our clients.

“The addition of new staff members brings fresh perspectives and expertise, which will be instrumental in driving our next phase of growth.”

‘AV IT! Media has been supplying videography and photography to clients across the UK for six years and works with companies including Derby County, Bowmer + Kirkland, Derby City Council and HUUB.

Last year the firm teamed up with Gino D’Acampo to help the celebrity chef launch his latest range of pizza ovens, beating competition from large London agencies to secure the contract.

Jenny, who has been the company secretary and played a pivotal role in managing the business since its inception, will now be stepping into the role of director.

She said: “As visual storytellers with years of experience, we’re expanding our expertise to a broader range of creative services.

“Our expansion plans are ambitious, but with the talented team we have and the strong relationships we’ve built with our clients, we’re confident that the future is full of promise for AV IT!”