Latest Innovate Magazine goes back to the future!

In the latest edition of Marketing Derby’s Innovate Magazine launched this week, we look at how Derby’s heritage can help shape a successful future for the city.

It explores how some of Derby’s existing assets can be reimagined and reborn into something that positively contributes to life in the city.

A prime example is Friar Gate Goods Yard. For decades, this site 11.5-acre site, with its two Grade II-listed buildings – the 19th Century Bonded Warehouse and Engine House – has stood derelict.

However, in May, Wavensmere Homes and Clowes Developments were given the green light to transform this site into over 110,000 sq ft of commercial space, with 276 new homes.

Innovate Magazine catches up with James Dickens, the managing director of Wavensmere Homes, who shares his vision for the site.

A historic building in Derby which has already burst back into life can be found in Osmaston Road.

The former ironworks is now home to Great Northern Classics – a £3 million project, which brings together the combined talents of a group of automotive businesses in a centre of excellence for the restoration and storage of classic vehicles.

It was the brainchild of Shaun Matthews, who recognised the need to safeguard the traditional skills needed to preserve classic vehicles.

Innovate Magazine meets Shaun who gives us a tour around this impressive new facility.

The importance of heritage to the city’s future also provides the basis for this edition’s Talking Business roundtable discussion.

Our panel of experts discuss whether leveraging our heritage can help unlock the city’s potential.

Elsewhere, Innovate meets our first ever East Midlands Mayor. In her role, Claire Ward heads up the East Midlands Combined County Authority – and in her interview with us, she outlines what she hopes to achieve in the role.

We also meet Andy Grimmett, chief executive of Tioga, one of the UK’s leading privately-owned contract electronics manufacturers.

The Derby firm makes components for a myriad of products, powering everything from wind turbines to cryogenic freezers.

Andy gives us an insight not just into Tioga’s manufacturing prowess, but also the company’s culture of continuous improvement.

Pride Park-based Q Branch Consulting is one of the most exciting new businesses on the Derby scene.

Founded by Matt Clutterham and Jenny Jarvis, this unique hybrid brand and human transformation agency is on a mission to help local SMEs do great things by ripping up the rule book and thinking ‘big’.

Innovate finds out why there is a queue of companies wanting to benefit from Q Branch’s transformational work

And we meet the effervescent Vic Handley, who this December, at the age of 70, will row 3,000 miles across the Atlantic Ocean in what has been billed as ‘The World’s Toughest Row’.

The retired businessman explains to Innovate that he is taking on this epic challenge to raise money for charities close to his heart – and to raise the profile of a city that he loves so much – Derby.

Finally, in his latest Innovate column, John Forkin, managing director of Marketing Derby, unpicks the fallout from a less than flattering Which? report about Derby – and explains why perception matters, even when it is flawed!

A digital version of the latest edition of Innovate magazine is now available on the Marketing Derby website at https://heyzine.com/flip-book/4814dbb8ca.html

To find out more about advertising opportunities in future editions of Innovate Magazine e-mail Andrew Lowe at andrew.lowe@marketingderby.co.uk.