Digital marketing agency lands a big ‘pizza’ the action

Alphageek Digital is celebrating after signing one of its biggest ever deals with one of the world’s largest pizza chains.

The Derby-based digital marketing agency has secured the deal with Detroit-based Little Caesar Pizza, which operates across more than 26 different countries.

It has signed a deal with Alphageek to provide a suite of marketing services, including social media management, PPC and SEO, to help it launch into the UK.

The deal is one of the biggest ever signed by Alphageek, which has been in business for five years and employs 20 members of staff, almost all of whom will work on the Little Caesar Pizza account.

Staff at Alphageek were approached by the pizza company after they were impressed by the work they had carried out for True Pizza, in Chellaston, which Little Caesar took over in 2022.

It was the first UK branch for the company, which has since opened stores in Nottingham and London, and has an aggressive expansion planned for the next three years.

Alex Mills, sales director at Alphageek, said: “This is a very big account for Alphageek and we are thrilled for two reasons.

“Firstly, we are proud to have won this work when major companies like Little Caesar usually go to major London agencies.

“We know we can produce the results without the costs incurred by massive overheads and it’s brilliant that this has been recognised by Little Caesars.

“Secondly, we’re pleased that our reputation has led to this contract; Little Caesars saw the results that we carried out for True Pizza and were blown away.

“They recognise that we have the ability to build their brand one neighbourhood at a time.

“Staff flew over from America to meet us and they told us they were impressed because we are small enough to care, but big enough to know we can cope with the scale of the work.”   

Little Caesar is just one of a number of national and international clients for Alphageek which also works with Casio, G-Shock and HUUB.

Alex, who is one of the founders of Alphageek, alongside friends Kieran Flynn and Art Lindop, added: “Little Caesar has huge growth plans for this year and it’s really exciting to be working with them at a time of such rapid expansion throughout the UK.

“We won our contract with Casio off a London agency, they were in the top 10 agencies in the UK at the time, so it was a very big deal for us.

“The fact that a global organisation as huge as Little Caesar is willing to put all its digital marketing in our hands is an incredible endorsement. We can’t wait to get started.”